The Fitness and Sports Nutrition Industry Never Ends!

Meeks Fitness and Sports Training, LLC  will operate in the fitness and sports nutrition industry.  The fitness and sports nutrition industry is ever changing.  There is always a big push in the industry to find athletes that are bigger, faster, and fitter than what we currently see in sports today.  For example, when the Olympics start, the goal of the Olympians is to beat the fastest record in about 24 events; even if it’s their own.  During the 2012 Olympics games, six men’s and five women’s records were broken.  

In order for records to be continuously being broken, the Olympians must be in tip top shape.  He or she must put in extra hours away from the game building muscles and endurance.  In Tallahassee there is a large market of athletes at Tallahassee Community College, Florida A&M University, and Florida State University.  My objective is to help as many people as possible, especially to help athletes, to get in the best shape possible. Tallahassee, like any place else in the United States has a problem with obesity in adults and adolescents. 

According to Euromonitor, sports nutrition in the United States is expected is expected to increase as more consumers seek to mitigate health issues, such as diabetes and obesity, by becoming more physically active. This is not limited to just services but also extends to products such as supplements and exercise equipment.  As these statistics increase, my services will be in greater demand.

Gregory Hickey, the Director of Sports with the Tallahassee Sports Council, said that there are more sporting events coming to Tallahassee that include international, national, regional and state competitions.  This will provide a great opportunity to us as partners with them.  In addition to the normal clients we receive from the colleges and community, this will open many doors for my company to become more involvement in providing fitness opportunities.